As we grow in size as a congregation, communication challenges also increase. Our church community is about the size of the city of Troy, so we need to be aware of this as we send and receive communication. In Jim Wilson’s Principles of War, one of the key components of an effective battle strategy is communication. The elders, staff, and deacons of Christ Church recognize that as our church grows (alongside the growing sister ministries of Christ Church), not only the difficulty, but also the need for effective communication grows. We do want to strive to be efficient and effective our communication to you.
There are a couple challenges to be aware of as we work on building better communication in our community. First, with technology comes multiple channels for communication. These channels include cell phones (text/calls), Facebook messenger, email, and of course other various forms of social media. If we really aren’t careful, we could have channel overload, which adds to the challenge of how to maximize our communication and what channels to use to make sure everyone receives adequate church communication. Secondly, when there is a serious matter to be communicated to the church, we do not want to put this out over email. Obviously, some communication is for our church body only, and would be inappropriate to be publicly distributed. So, in the cases of sensitive information, we try to use head of household meetings for this type of communication. Lastly, communication is a two-way street. This means the church needs to be communicating to the best of our abilities, and active engagement from the congregation with the proper channels of communication is also necessary.